H&M 국제경영 사례 (영문)

H&M 국제경영 사례 (영문)

H&M 국제경영 사례 (영문).pptx

목차 1.Mission & Vision 2.SWOT 3.Market & Competitors 4.Segmentation & Positioning 5.Marketing Mix 6.Increasing Value & Reducing Price 본문 Mission statement: 'fashion& quality(meaning environmentally, socially sustainable) at the best price' Vision: to be run in a way that is economically, socially, environmentally sustainable, meaning that the needs of both present and future generation must be fulfilled - World-wide recognition - Fast turnaround(design to store in 3 weeks) - Fast restoring - internalization proceed with mis-steps - Outsourcing- apparel manufacturing(to 700 independent suppliers) - Strong brand image - Collaboration with famous designers - Media connection based on strong financial source - Factories in asia Limited brand image - Not innovative fashion products but copy of the luxury or high fashion brands Too wide a range of targeted customers without focus - Produce in limited sizes only - People caring more about fashion(both men& women) - Growing market at a worldwide level - Fast changes in trends - Increasing number of other SPAO brands - Competitor with shorter turnaround(Zara- 2 weeks turnaround) - Economic slowdown - Price wars 키워드 경영, 국제, 국제경영, 사례, 영문