크라운 베이커리 마케팅 전략제안

크라운 베이커리 마케팅 전략제안

크라운 베이커리 마케팅 전략제안.pptx

목차 1.MARKET SITUATION 2.REASON 3.CUSTOMERS' EXPECTATION 4.SWOT 5.MARKETING PLAN 본문 HOW DID CROWN BAKERY END UP THIS BAD ? AND THEN, HOW TO OVERCOME THIS SITUATION? FIRST, WE NEED TO UNDERSTAND OUR BUSINESS ENVIRONMENT. ★INTERNAL STRENGTH Baking Master(BM) system Brand heritage : Knowhow Fine Ingredient WEAKNESS Interior : Old Image Absence of differenciation Small store Poor management of homepage ★EXTERNAL OPPORTUNITYS Management Simplicity Wellbeing trend Substitute food market growing THREATS Drop number of stores Not enough PR Café trend ★ CROWN BAKERYS' BREAD STILL DELICIOUS, AND PEOPLE ALSO KNOW THEY GOT A HERITAGE! 키워드 전략제안, 베이커리, 마케팅, 크라운