Naver Band 마케팅 분석 (영문)

Naver Band 마케팅 분석 (영문)

Naver Band 마케팅 분석 (영문).pptx

목차 1. About Naver Band 2. Research Objective 3. Exploratory Research & Focus Group 4. Survey 5. SPSS Results 6. Solution 본문 About Naver Band Campmobile Developed in August, 2012 Closed SNS Specialized for Group Based on Social Relationship Timeline Format Similarity to 'Group' Function in 'Facebook' Searching Function to Find Massages on Board Uploading Files and Sharing Infor. (URL) Simplicity of Arrangement Images categorized by Dates or Events 1:1, 1:N and 1 : Group Voting about ideas Activated Emoticons like 'Sticon' Announcement of Group Schedules Noticing Anniversary of Group and Birthday of Member Simplicity of Managing Members Inviting Members through Interconnecting other SNS Apps Problem Identification Usage rate is lower than other social network services in 20s. Awareness O, Continuous usage X 키워드 마케팅, 분석, 영문