글로벌경영 농심 사리곰탕면 국제마케팅(영문)

글로벌경영 농심 사리곰탕면 국제마케팅(영문)

[글로벌경영] 농심 사리곰탕면 국제마케팅(영문).pptx

목차 1.Situation analysis -External Factors -Internal Factors 2.Making strategic Planning -STP analysis 3.Marketing Strategies -Product -Price -Place -Promotion 본문 Russia Food Culture Russians frequently eat high calorie foods because of freezing climate throughout 4 seasons. (EX) confectionery of chocolate, marshmallow, biscuits, dark bread, cream cheese and so on. Poor climatic environment → development of processed food, many consumption of meat In addition Salary of Russians is 850,000won in an average monthly (Only Moskva standard 1560000won). But, price level is as high as the city was ranked as city of the world best price from 2006 to 2008. -'Dosirak' of 한국 야쿠르트 is peerless with cup ramen in Russia. -They can eat conveniently everywhere. Russia is freezing climate so a warm soup is match well. -To suit Russian taste, 'Dosirak' has less hot taste than Korean ramen and has various taste. (pork / beef / chicken / mushroom / kimchi) 키워드 국제마케팅, 사리곰탕, 글로벌경영, 농심, 글로벌경영