마케팅 식품 제조 업체의 마케팅 전략 사례 (영문)

마케팅 식품 제조 업체의 마케팅 전략 사례 (영문)

[마케팅] 식품 제조 업체의 마케팅 전략 사례 (영문).hwp

목차 1. Introduction (1) Introduction to the topic - Analysis of the current coffee franchise market in Korea. - The reason why we chose coffee franchise market as our topic. (2) Definition of marketing 2. Analysis of sorts and examples of marketing strategies (1) New product strategies - Brief explanation of new product strategies. - Examples of this strategy used in the real world. (2) Bundle pricing - Brief explanation of bundle pricing. - Examples of this strategy used in the real world. (3) Item differentiation - Brief explanation of item differentiation. - Examples of this strategy used in the real world. (4) 2nd degree price discrimination - Brief explanation of 2nd degree price discrimination. - Examples of this strategy used in the real world. 3. Conclusion (1) Implications - What effects Korean food manufacturers and gain from marketing. 4. Reference 본문 1. Introduction (1) Introduction to the topic Koreans have enjoyed drinking coffee steadily. The market breadth of coffee is getting bigger and bigger, and the report of Dong suh Food researcher says the consumption of it is about 232 hundred million ninety two million cups a year. Also the coffee house composes the largest part of the market, although it has relatively short history compared to mixed coffee and can coffee. Now there are more than 5000 coffee house in Korea. Especially franchise coffee shops has more than 50% of them; Caffebene has about 720 stores, and Angel-in-us has about 500 across the country. Since Starbucks opened the first franchise coffee shop in Ewha Univ. at 2008, only 10 years have passed. At first, people didn t understand the concept of coffee house and even they had negative view about it because of the image of Doenjang Girls. But now franchise coffee house can be easily found in Korea. So many brands are newly rushing into this market and also many of them disappeared felling behind in the competition. In the process, we can find various marketing strategies. This is why we are interested in franchise coffee house market which became a big part of our life in a short period of time. And we investigated the marketing strategies that they used in order to survive the competition. 참고문헌 1. Introduction (1) Introduction to the topic Koreans have enjoyed drinking coffee steadily. The market breadth of coffee is getting bigger and bigger, and the report of Dong suh Food researcher says the consumption of it is about 232 hundred million ninety two million cups a year. Also the coffee house composes the largest part of the market, although it has relatively short history compared to mixed coffee and can coffee. Now there are more than 5000 coffee house in Korea. Especially franchise coffee shops has more than 50% of them; Caffebene has about 720 stores, and Angel-in-us has about 500 across the country. Since Starbucks opened the first franchise coffee shop in Ewha Univ. at 2008, only 10 years have passed. At first, people didn t understand the concept of coffee house and even they had negative view about it because of the image of Doenjang Girls. But now franchise coffee house can be easily found in Korea. So many brands are newly rushing into this market and also many of them disappeared felling behind in the competition. In the process, we can find various marketing strategies. This is why we are interested in franchise coffee house market which became a big part of our life in a short period of time. And we investigated the marketing strategies that they used in order to survive the competition. 키워드 마케팅, 전략, 식품, 제조, 영문