마케팅 전략 GM KOREA 성공사례(영문)

마케팅 전략 GM KOREA 성공사례(영문)

[마케팅 전략] GM KOREA 성공사례(영문).pptx

목차 About GM Brief analysis Promotion Successful case Conclusion 본문 SWOT Strength 1. Brand value ↑ 2. Fuel efficient 3. Chevy care 3 5 7 Weakness 1. Masculine look 2. Interior design Opportunity 1. Government support 2. Increase in the price of oil Threat 1. Became popular in hybrid cars 2. Advanced public transportation Segment Segmentation through the divided car lines Activation of the compact car market Targeting Differentiated marketing strategy More than Martiz, better than MORNING Position The image of safety and stability Not just a compact car 키워드 car, compact