경영학 카카오톡의 성공전략(영문)

경영학 카카오톡의 성공전략(영문)

[경영학] 카카오톡의 성공전략(영문).pptx

목차 1.Situation Smart phone? Smart phone in use Text message vs. Application Messenger applications Apps' marketing strategies 2.Analysis Product Consumer Behavior Marketing Strategies 3.Recommendation Functional improvements Seeking new customers Keeping old customers 본문 The number of smart phone in use is over 50 million People can do almost all tasks of computers on their smart phone. - Internet surfing - Sending a mail By using various applications The secret of smart phone revolution ↓ Applications More useful and convenient "Lastly started, but the fastest spreading speed" 2011. 12 (estimated figure) 77.8% (This year and next year potential users) 키워드 성공전략, 카카오톡, 경영학, 카카오, 전략