경영전략 델의 국내, 해외시장 사업전략(영문)

경영전략 델의 국내, 해외시장 사업전략(영문)

[경영전략] 델의 국내, 해외시장 사업전략(영문).pptx

목차 Case Overview 1. Internal Analysis 2. External Environments Analysis Implications Strategy Proposal 본문 Dell, Inc.(NASDAQ: Dell / HKEX: 4331) Founded at Austin, Texas, in November 4, 1984 Founder/CEO: Michael Dell Products: PCs, Peripherals, Servers, Storage, Smartphones, etc. Revenue: $61.49 billion(FY 2011), Net income: $2.63 Billion(FY 2011) into a broad range of new markets, including printers, handheld computers, storage, and networking gear. And it s swinging for the fences: By 2007, the Austin (Tex.) company wants to double sales, to $60 billion, with half of that coming from non-PC businesses compared with a mere 19% of its $32 billion revenue today August 12, 2002. from Business Week 키워드 경영전략, 사업전략, 전략, 해외시장, 사업