비타민 워터 Vitamin Water 마케팅 전략(영문)

비타민 워터 Vitamin Water 마케팅 전략(영문)

비타민 워터 Vitamin Water 마케팅 전략(영문).ppt

목차 Introduction Brand selection motivation Introduction company & brand & product Current opportunity & problem Competitors 2. Environment Analysis (P.E.S.T) 3. S.W.O.T Analysis 4. STP Strategy Segmentation Targeting Positioning 5. Suggestion (4Ps) 6. Reference 본문 Environment Analysis(PEST analysis) 1) Political Environment - The food safety law for 2012 (1) Consumers can check if the product is to be recalled through smartphones (2) Strengthened standard on hygiene management and nutrition labeling Glaceau multi-v has a painful experience Zinc gluconate was not allowed for normal drinks in 2010 1. Usage of natural coloring agent 2. Enjoy a drink at the time allows the intake of essential nutrients 3. Variety of flavors & colors 4. Unique product design 5. Strong brand awareness for 10-20 6. Competitive size against competitors 7. Characterful Storytelling-based marketing 1.Relatively expensive price than competitors 2. Flat and watery taste 3. Somewhat higher calories 4. Lower customer affinity than high awareness 5.Not popular to general public 6. Inconvenience for portability as its size 참고문헌 1.http//styem.mtco.kr/styview.php?no=2012020809495790832&type=1 2. http//www.haakyung.com/news/app/newsview.php?aid=201202089859g 3. http//www.mt.co.kr/view/mtview.php?type=1&no=2011092614187032873&outlink=1 4. http//blog.naver.com/cnm_univ? Redirect=Log&logNo=140146415731 5. http//trendinsight. Biz/archives/42181 6. http//news.mk.co.kr/newRead.php?year =2009&no=484766 7. http//www.newstomato.com/ReadNews.aspx?no=147129 8. http//news.mk.co.kr/newsRead.php?year=2010&no=623190 키워드 Vitamin, 마케팅, 비타민, 워터, Water