Asian Pearl 마케팅전략(영문)

Asian Pearl 마케팅전략(영문)

Asian Pearl 마케팅전략(영문).ppt

목차 Introduction of Asian Pearl Market Analysis Site Selection & Mission Theme Facilities + Casino Marketing Conclusion 본문 Legalized since 2005 "To remain competitive in the Asian market" Resorts World Sentosa & Marina Bay Sands opened in 2010 Asian Pearl's Competitors Visitor No. & Expenditure 11.6 million visitors in 2010 SG$951 average spend per capital in 2009 16 millon visitors in 2014 SG$1200 average spend per capital Positive Tourist Receipts 49% in tourism receipts in 2010 Gaming Revenue By 29.72% in 2010: US$2.75bn Forecasted: US$8.4bn in 2014 World's second largest gaming hub 키워드 마케팅전략, Pearl, 마케팅, Asian, 영문